Windows Vista rocks Austin at SXSW

[Paul]

I wanted to share a great email I just received from my colleague Greg Amrofell, Windows Vista Sr. Product Manager for consumer mobility. Greg and a few others are down in Austin this week taking part in the festivities surrounding the giant music/film/interactive media festival, South by Southwest:

It has been a great week in Austin with Windows Vista. Wednesday, just as the SXSW music festival kicked off, Jefferson Starship played its final set in the Sky Surprise tour. Starting in LA January 30 with stops in San Francisco and New Orleans, the tour has been a fun way to let customers know about our promotion with T-Mobile. Through April 30, anyone with a Windows Vista mobile PC can register on the site for free access to all T-Mobile HotSpots. At the show in Austin Wednesday, a colorful crowd of 500 joined the band and danced along with the Sky Surprise cosmonauts.

Just last night, we hosted the NASA Bash with DJ Squeak E. Clean and other top DJs. It was an amazing party -- we packed Red's Scoot Inn, a famous Austin club -- and a celebration of art, music and creativity of all stripes. Over a dozen bands and DJs played, including Simian Mobile Disco, Bonde De Role and Spank Rock. When they weren't dancing, drinking or otherwise enjoying the scene, lots of guests got their first chance to check out Windows Vista. I got a lot of good questions and people really engaged with all that's new in Windows Vista. People really seemed to like DreamScene, Gadgets, Internet Explorer 7, Photo Gallery and the new ways to search. Plus, our special-edition Asus R1F mobile PCs were a big hit.
Finally, because so many killer bands from the Northwest have helped make SXSW great over the years, we decided to make sure that a couple of our NW favorites could share their experiences with fans while they were on the go in Austin. The bands Slender Means and Aqueduct will be blogging at skysurprise.com/blog along with the lead talent booker from Seattle's legendary Crocodile Café, giving us a behind-the-scenes look at the festival. We've outfitted them with Windows Vista mobile PCs and they will be connecting at T-Mobile HotSpots to upload their posts and photos.

Some people have asked why we wanted to go to SXSW. Apart from the obvious answer (that it's the most fun you can legally have in Texas), it's really the perfect place to showcase Windows Vista and its strengths in mobility and multimedia. Whatever you create and wherever your creativity takes you, Windows Vista makes it easier and more fun.

Not all of us got to enjoy the splendors of SXSW, including me, but I'm happy to see that Windows Vista is helping everyone get a taste of the action.
Greg, you'll bring me a t-shirt ... right?
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