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Microsoft Chief Marketing Officer teases Windows 8 “multi-chapter romance” marketing strategy

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Old 06-21-2012
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Microsoft Chief Marketing Officer teases Windows 8 “multi-chapter romance” marketing strategy
At the Cannes Lions 2012 advertising festival, Microsoft Advertising hosted an interview with Chris Capossela, newly promoted Chief Marketing Officer of Microsoft, to talk about his “Device Love” keynote at the event which outlines how Microsoft is thinking about marketing across its platforms and its experiences with successes recently, notably Smoked by Windows Phone. Beyond [...]

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