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Microsoft To Acquire Digital Ad Agency aQuantive

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05-20-2007

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Microsoft To Acquire Digital Ad Agency aQuantive

Microsoft just announced they are to buy aQuantive, gaining “interactive agency Avenue A | Razorfish, digital marketing technology provider Atlas, as well as DRIVEpm, a performance media company. ” The price is a hefty $6 billion, the largest acquisition in Microsoft’s history, and double the price of the Google and DoubleClick deal*at $3.1billion. Press Release - [...]

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