In January 2003, when we last spoke to Nintendo's secret weapon, lead designer Shigeru Miyamoto, we urged him to start making games with a "grown-up aesthetic" — you know, something like
Grand Theft Auto. Thankfully, he ignored us. With more than 20 million Wii consoles sold, Nintendo is now winning the videogame wars. This time, we asked Miyamoto what
he thinks.
Wired: Is the traditional joystick dead?
Miyamoto: Well, as the individual who created the traditional controller, I certainly don't want to speak badly of it! What we're trying to do now is develop interfaces that are more welcoming to a broader audience. But we took a very big gamble in developing the Wii remote.
Wired: Your biggest titles seem more like software than games.
Miyamoto: I think of
Wii Fit as a communication tool for families. It's a new kind of play that makes you more aware of your body and physical well-being. You can call it a game, but ultimately it's a type of interactive entertainment.
Wired: Nintendo is huge now. How do you maintain quality control?
Miyamoto: I'm always instructing my game designers on the history of the characters and worlds we've created. Often we're in development and I'll say, "Oh, this looks like a Sega game. We need to make it look more like Mario."
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