Microsoft Windows Vista Community Forums - Vistaheads
Recommended Download



Welcome to the Microsoft Windows Vista Community Forums - Vistaheads, YOUR Largest Resource for Windows Vista related information.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so , join our community today!

If you have any problems with the registration process or your account login, please contact us.

Driver Scanner

Source: Apple, HBO Content Deal Imminent

General Technology News






Speedup My PC
Reply
  #1 (permalink)  
Old 05-12-2008
Steve's Avatar
Moderator
 

Join Date: Sep 2006
Location: Emerald Isle
Posts: 87,788
Steve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant futureSteve has a brilliant future
Thanks: 24
Thanked 176 Times in 44 Posts
Source: Apple, HBO Content Deal Imminent
News from Portfolio.com

Also on Portfolio
The Confessions of Barry Diller
Facebook's Growing Pains
What Are the Dolans Up To?

Subscribe to Portfolio magazine

Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement.
The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.
The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two.
Details of the agreement are not yet known, but it is clear that HBO was able to secure better terms from Apple than other content providers, they said.
One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content; another is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive.
Apple and HBO spokespeople did not return calls for comment on the deal.
NBC pulled its programming from iTunes last summer after Apple refused to charge more than $1.99 for that network's shows. In May, NBC struck a deal with Microsoft to sell its shows on the Zune website.
The HBO-Apple agreement is a strategic coup for both companies. Apple is trying to increase sales and awareness of its new Apple TV, a device that allows viewers to rent movies and buy content from your television. HBO wants to profit from its archive by letting fans buy old episodes of shows like Deadwood and The Larry Sanders Show.
The terms of this new deal could open a Pandora's box for iTunes. With the advent of pricing variation, movie studios and musicians will want to charge more for their big hits. Apple could be pressured to accept variable pricing for other content, a change it has resisted in the past.
HBO started an online download service earlier this year. It lets HBO subscribers watch 400 hours of programming a month and stream HBO's main channel. The service, called HBO on Broadband, is currently being tested in Wisconsin and will soon spread to other markets.
The deal with Apple is a more dramatic move for HBO, since the broadband service only allows current HBO subscribers to access the content. Selling through iTunes would let HBO tap everyone else.
In the past, HBO has been notoriously slow to offer content through new media, and the deal with Apple is a result of pressure from HBO's parent company, Time Warner, according to HBO employees.
Jeff Bewkes took over as Time Warner C.E.O. from **** Parsons late last year.
"We should have done this a long time ago," said an HBO insider.

http://www.pheedo.com/img.phdo?i=fec...1319557398b18bhttp://www.pheedo.com/feeds/tracker....1319557398b18bhttp://feeds.wired.com/~a/wired/topheadlines?i=hPYkfi
http://feeds.wired.com/~f/wired/topheadlines?i=oaFyfH http://feeds.wired.com/~f/wired/topheadlines?i=atzwuh http://feeds.wired.com/~f/wired/topheadlines?i=cq69Gh http://feeds.wired.com/~f/wired/topheadlines?i=uwC0UH


More...
Reply With Quote
Sponsored Links
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Microsoft signs rare open-source deal, under EU orders Steve General Technology News 0 12-20-2007 19:30
Microsoft signs rare open-source deal, under EU orders Steve General Technology News 0 12-20-2007 18:20
The content source <csc://{s-xxxxxxx}/> cannot be accessed. a@mailinator.com microsoft.public.windows.vista.general 1 05-31-2007 09:26
Novell Says Open Source License Changes Could Kill Microsoft Deal BlogFeed Windows Vista Blogs Forum 0 05-30-2007 16:23
Apple/EMI in deal, but Beatles not included: source Steve General Technology News 0 04-02-2007 12:03




All times are GMT +1. The time now is 03:55.




Driver Scanner - Free Scan Now

Vistaheads.com is part of the Heads Network. See also XPHeads.com , Win7Heads.com and Win8Heads.com.


Design by Vjacheslav Trushkin for phpBBStyles.com.
Powered by vBulletin® Version 3.6.7
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Search Engine Optimization by vBSEO 3.6.0 RC 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120