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NBC to Create Programs Centered on Sponsors

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Old 04-19-2008
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NBC to Create Programs Centered on Sponsors
explosivejared writes "It sounds farcical when you first hear it, but NBC has teamed up with an ad agency to produce actual feature programs that are centered around promoting the products of the network's sponsors. The network has already began production on one sci-fi program entitled 'Gemini Division', which will act as a platform for products from Microsoft, Intel, and Cisco. The programming will be broadcast via the network's 'digital properties', eg the NBC web site. I guess it was only a matter of time for something like this to come along after product placement became the norm."http://slashdot.org/slashdot-it.pl?f.../04/18/2123227
Read more of this story at Slashdot.
http://rss.slashdot.org/~a/Slashdot/slashdot?i=oFZnKF


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