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Google Plans To Sell Part of DoubleClick

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Google Plans To Sell Part of DoubleClick
mudimba writes "Google has announced that they will be selling the search engine marketing branch of recently acquired company DoubleClick. Google's reason for the sale is that they do not want to appear to be giving preferential treatment in search rankings to DoubleClick customers. Tom Phillips, director of Google's integration with DoubleClick, said, 'Maintaining objectivity in both search and advertising is paramount to Google's mission and core to the trust we ask from our users.' Google was under scrutiny from the European Union and the FTC over their purchase of DoubleClick, but both eventually approved the deal."Read more of this story at Slashdot.
http://rss.slashdot.org/~a/Slashdot/slashdot?i=gG2anS


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