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NBC in pact to use TiVo's TV viewership data: report

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Old 11-27-2007
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NBC in pact to use TiVo's TV viewership data: report
NEW YORK (Reuters) - General Electric Co unit NBC Universal has reached an agreement with TiVo Inc to become the first major broadcaster with the right to use the digital recorder company's research and interactive advertising products, the Wall Street Journal reported Tuesday in its online edition.

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