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Avoid Flash websites
Flash websites can be very eye-catching, but if unless you're in the entertainment industry, it may not be very effective for a variety of reasons. One, flash websites can be slow loading, especially if the visitor is not using a fast Internet connection. Internet users have fairly short attention spans. If your website doesn't load with in 8 seconds or less, they're gone. Also, flash websites are bad for search engine rankings as there is no content for search engine spiders to crawl through.
But the biggest reason why you should avoid flash websites is that they are distracting for visitors. Look at the biggest ecommerce sites and you notice that almost none of them are flash websites. Why? Because distracted customers don't buy. If you're using your website to promote a business or to sell, you want as few distrations as possible between your content and your visitor. So stick with the plain vanilla HTML site.
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